Channel Ten are pushing new advertising bandwagon at the moment:
Streamed directly from the U.S
The television network are promoting this little catch cry for all of the new TV series they are airing at the moment, such as:
Apparently, streaming the content directly from the United States some how makes the content better. I haven’t quite got my head around how that works just yet but if and when I do, I’ll be sure to make a note of it.
I realise that it is nit picking and that the average Joe wouldn’t notice or give a damn, but for some reason I find it a little frustrating. It’s as if Channel 10 have cottoned onto this new fangdangled ‘internet’ thing and thought that combining a new cool word or phrase with their advertising would some how make it hip and happening.
The reality of it is and they say so in their own advertisement, that we’re still seeing it with a few days delay. That begs the next question, since we’re not seeing it the same day that it is airing in the United States and that it isn’t being steamed directly from the US and aired in Australia – why couldn’t they simply ship a copy of the new series the traditional way?
That’s right, I forgot – the shows are better because they are streamed directly from the U.S!
I love advertising.