Continental started airing TV advertisements last year for their soup range and the theme of the ads was something they termed three thirtyitus. According to Continental, three thirtyitus kicks in at about 3:30PM when your brain starts to slow down, you start thinking less clearly and silly things happen.
So far I’ve found three of their advertisements on YouTube:
In the latest creation, a customs officer is searching a users baggage and is pulling out all sorts of interesting stuff from the bag like numerous bricks of cocaine. Paying absolutely no attention to the bricks of cocaine, the customs officer finally pulls up the user because he is carrying a multi-purpose utility; he flicks open the knife on it – which of course is tiny, and informs the user that this is unacceptable and he’ll need to confiscate it.
I’ve been unable to find a copy of it on YouTube so far, so if someone happens to find it – let me know and I’ll add it to the list.
