Category Archives: Advertising
Dashes Versus Underscores, It Doesn’t Matter
One of the common strategies employed during search engine optimisation has involved placing high visibility keywords and phrases into the URL. Using this search engine optimisation technique lead to URL’s which looked like: http://domain.com/mysuperdooperproduct.html http://domain.com/my-super-dooper-product.html http://domain.com/my_super_dooper_product.html For quite some time … Continue reading
Google Acquires Feedburner
Google have acquired the popular XML feed distribution and advertising platform Feedburner for approximately USD$100 million. There has been rife speculation about the Feedburner deal on various web sites over the last month and the cat is finally out of … Continue reading
Google Acquires DoubleClick
April 13th saw Google finalise a deal to acquire online media and advertising heavy weight DoubleClick Inc. The announcement from Google states that they’ve purchased DoubleClick for USD$3.1 billion in cash from San Francisco based private equity firm Hellman & … Continue reading
Search Engine Optimisation & Referral Tracking
If you’re looking to set up an affiliate network or you’ve already got one, you should be aware of a couple important points which might just change how you have or are thinking about setting it up. Physically setting up … Continue reading
Google Adsense & Images Clarified
The Google Adsense team have clarified the use of images near Google Adsense advertising. For those that can’t be bothered clicking through and want a quick run down: Can you display little images beside the Google Adsense ad units? No, … Continue reading