Monthly Archives: April 2012

Jabbawockeez Jupiters Theatre Gold Coast

JabbawockeezLast night Claire and I attended the opening night of Jabbawockeez at Jupiters Hotel & Casino in Broadbeach.

I was fortunate enough to get a pair of tickets from work for not only the opening night of their incredible dance performance but also the grand opening for the $20 million refurbished Jupiters Theatre. The newly renovated theatre now has capacity for 1929 seated guests or 2150 including standing room, which is double what it had before the renovation started in September 2011.

The night kicked off with one of the Jabbawockeez in a janitors uniform entertaining the crowd as everyone got seated, interacting with the audience and generally having a good time. Once everyone was seated Craig Peachey, who is the Acting Managing Director of Jupiters said a few words, welcomed all of the distinguished guests and then our newly elected Queensland Premier Campbell Newman said a few words before they were ‘swept’ off the stage by the janitor.

Jabbawockeez was the collaboration of three dancers from different styles, who joined forces to form a new style and group known as Jabbawockeez in 2003. They started out small in San Diego and Los Angeles but their big break came in 2006 when they appeared on Americas Got Talent where they took the place by storm and have been growing in popularity ever since. Jupiters Hotel & Casino have managed to get them from Las Vegas to the Gold Coast for the next five months.

One of the key features of Jabbawockeez, which is different to most other dance groups you’ll see is that all of the dancers are wearing the same clothing and have expressionless white masks on. Initially I thought it was a bit of a gimmick but with such a dynamic high energy performance, it really lets you focus on the dancing and not worry about identifying an individual dancer who just did something amazing; they are all amazing and you don’t know who did what amazing piece of the performance.

Claire and I absolutely loved the MÜS.I.C (muse-i-see) Jabbawockeez performance, which was directed by choreographers Tabitha and Napoleon of So You Think You Can Dance US fame. The music that the dancers performed to was fantastic and ranged from Queen to Prodigy and everything in between. The new state of the art sound system in Jupiters Theatre was absolutely pumping. While the music was loud, the thing that really hit home, literally, was the incredible bass; bone shaking!

If you’ve got an opportunity to see Jabbawockeez in the next few months while they are here in Australia performing at Jupiters Gold Coast, I’d definitely recommend it – they were fantastic and well worth your time and effort!

Infolinks In-Text Advertising Review

Infolinks In-text AdvertisingIn March I decided that I’d start testing different blog advertising products that were available on the market. I’ve been out of the website advertising game for nearly two years, which is practically a lifetime in internet time.

My first blog advertising test was going to be with Infolinks In-Text Advertising. Infolinks is an interesting product in that an advertiser can choose the different keywords or key phrases that they want to advertise on, such as “blog advertising”. In that regard it is similar to how Google AdWords and Google Adsense works. What makes it interesting and quite different, is that while Google Adsense provides text links or banner ads to a publishers website in a predefined space allocated by the publisher, Infolinks adds additional hyperlinks to the page based on the phrases that an advertiser wants to be associated to.

Infolinks Example AdvertisingWhen a user views a website publishing Infolinks ads, they’ll see the standard hyperlinks added by the website owner which are traditionally underlined and blue. Along side the traditional links, they’ll see Infolinks ads or links injected into the page that are a bright green by default (which can be customised) and carry a dotted or double underline to differentiate them from a plain link. When the user hovers over one of the Infolinks links, a small popup will appear near the link they hovered displaying the advertisers chosen ad and provide a way to click through to their website.

Signup

Signing up for Infolinks In-Text Advertising was a straight forward process and my account was activated within 24 hours of completing the online form.

I was pleased to see that Infolinks didn’t ask for too much personal information, enough to do their job and not a lot more which I think is great. To often these days businesses think they have a right to all of your personal information and I just don’t think that is reasonable in today’s age.

Installation

Installation of the Infolinks website advertising service was simple, notably because this blog runs WordPress and Infolinks provide a WordPress plugin that does all of the heavy lifting.

I was able to use the Install Plugins page within WordPress, search for “infolinks” and found their plugin without any issue. If I could offer a simple suggestion, it would be to change their plugin name from “Infolinks Official Plugin” to “Infolinks In-Text Advertising Official Plugin”, just to provide a little bit of extra relevance for users scanning down the bold plugin names within WordPress.

Configuration

The configuration provided by the WordPress Infolinks plugin is quite simple. As a publisher you can turn it on or off, provide your Publisher ID and Website ID so your Infolinks ads are tracked properly along with a handful of other basic options.

Most of the configuration for Infolinks, in terms of how it appears visually within a website and how it behaves is actually handled within the Infolinks website. For example a publisher can change the colour of the links, whether to use a dotted or double underlined links, vary the maximum number of links per page and specify a website content category to improve the relevance of the advertisers ads.

While the actual installation of the Infolinks WordPress plugin was straight forward, I thought Infolinks completely dropped the ball with the most important part of the whole process and that is getting the Infolinks configuration and script into the publishers website.

Instead of making that process completely seamless, a publisher is left to their own devices to take the configuration script provided by the Infolinks website and find a way to add that script to their own website. I ended up hacking it into my site using a completely unrelated WordPress plugin and I had to stuff around to get it to work. I could have edited my WordPress theme, however that seemed overkill for something that should have been simple.

I think Infolinks are missing a huge opportunity within the WordPress community by not making this part of the process simpler. Instead of leaving publishers to their own devices to find a way to get the script into their website – they should have provided a simple textbox within the Infolinks WordPress plugin to paste the configuration script provided by the Infolinks website and then dynamically add that to the <head> section of the site using the WordPress theme API.

Reporting

Infolinks reporting interface provided the following information:

  • Net Impressions (Impressions that actually displayed Infolinks ads)
  • Clicks
  • CTR (Clicks/Net Impressions * 100)
  • eCPM ((Earnings / Net Impressions) * 1000)
  • Earnings

Out of the box they also provide five different date ranges, such as this month, last three months, since last payment along with custom date ranges, daily detail and summary views.

The above is certainly enough to get a feel for how well or poorly a website performing from an advertising stand point but I felt it was missing information about what pages on a website are generating clicks. As an example, over the last eight years I’ve been blogging I have published over 600 different posts, however I have no idea if it is three posts generating all the clicks, a particular category of posts or if it is evenly distributed. Knowing this information might influence my future writing, if there was money to be made in a particular vertical.

Earnings

Now the all important information, how much did I earn between 7/3/2012 and 9/4/2012 of having the Infolinks In-Text Advertising service running on my blog – the answer is not a whole lot.

Infolinks Earning Summary 7 March - 9 April 2012

What the above summary information says is that I served 9391 pages with Infolinks ads present, received 142 clicks, averaged 1.58% Click Through Rate with an eCPM of $0.34 and earned a total of US$2.81.

That’d mean if I continue to display Infolinks ads throughout my site for the next 12 months, I could nearly afford to buy two Gold Class movie tickets. Hardly worth the distraction to the user experience, so I’ll be moving onto the next advertising product to see if it performs any better.