An Inconvenient Truth

I’ve just finished watching An Inconvenient Truth, a documentary about global warming by Al Gore.

Toward the start of the documentary, Al Gore presents a little bit of history about himself. One particular anecdote is about two teachers he had when he was at school; one he disliked and the other who he thought was a bit of a hero. The hero teacher presented his class with some pretty staggering information some thirty to forty years ago that sets the tone for the rest of the documentary.

The staggering information that Al Gore learned about all that time ago had to do with the levels of carbon dioxide in the Earths atmosphere. The teacher presented his findings, which were collected over a six to eight year period and when graphed told a very strong story. Since the 1970’s, the human civilisation has had a profound impact on the Earth and if we don’t change what we’re doing now; there isn’t going to be much of an Earth left for our children or theirs.

One thing that I thought was quite interesting that he pointed out was that the petroleum companies are trying to swing the opinion of the public such that global warming is an idea or myth and not fact. Al Gore says that doubt is their weapon and that if they could put enough doubt into everyones mind that they would not worry about it and just keep doing what they are doing at the moment. Funny he should mention that in his speech because last night I read about a think tank (funded by Exxon/Mobil) that are paying $10,000 to essentially debunk global warming.

I really enjoyed the documentary and it opened my eyes to just how far down the rabbit hole the world is at the moment. If you’re interested and you should be, you can rent it from your local video shop.

Google Adsense & Text Link Ads Irony

Google Adsense showing advertising for Text Link Ads (an up and coming competing online advertiser) - the ironyThe definition of irony or ironic:

  • containing or exemplifying irony: an ironic novel; an ironic remark.
  • coincidental; unexpected: It was ironic that I was seated next to my ex-husband at the dinner.

I was viewing a site today which used Google Adsense and what should come up in the advertising than something for Text Link Ads.

Text Link Ads are an up and coming advertising network which uses plain text advertising. Text Link Ads say that what they offer is unique because they are static HTML links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings. In the short time that Text Link Ads have been around, there have been lots of positive reactions to their service.

It gave me a chuckle anyway.

Telstra 1234 Advertisement Ridiculous

Australia’s largest telecommunications company, Telstra, have recently approved a TV advertisement which is sure to end up on next years worst advertisement list.

The advertisement is promoting the Telstra 1234 phone service, where you can get everything you need. Apparently someone in an expensive marketing company decided that the best way to communicate that involved a female washing clothes in a laundromat.

The female opens up the washing machine or clothes dryer to find a talking sock. If you’ve currently got a picture of your 4 year old nephew or niece with their arm in a sock, making a mouth with their fingers and thumb – you would be dead on the money. The sock then proceeds to tell the female about the service and at the end picks up a pair of the females lacey underwear1 another sock and makes a comment about finding a room; not what I’d personally consider all that appropriate for a Telstra advertisement. Of course the advertisement wouldn’t be complete without the talking sock bashing its head into the side of the washing machine/dryer and babbling a little more about something useless.

In short, I can’t tell you a lot about the Telstra 1234 service because the television advertisement was so poor. If Telstra are looking to engage the Australian public anytime in the near future to inform them about a new service; I’d advise that they do not use the same company or division that produced the current Telstra 1234 advertisement.

Australian Open Winner 2007: Roger Federer

Roger Federer holding the Norman Brookes Challenge Cup after securing his third Australian Open Tennis titleRoger Federer wins the 2007 Australian Open 7-6(2), 6-4, 6-4 against Fernando Gonzalez, its deja vu. This years Australian Open would bring Roger Federer onto the centre court against the 10th seed Chilean Fernando Gonzalez. In their previous encounters, Federer has a 9-0 match statistic against Gonzalez, however the critics expected this match up to be very different given Fernando Gonzalez’s form coming into the Australian Open 2007 grand slam final.

The match started and as expected, Fernando Gonzalez came out guns blazing – freely hitting his massive forehand. Federer meanwhile was working on combating the Gonzalez power by moving him around the court and forcing him out of his comfort zone. During the first set, Federer was unable to find the form that destroyed Andy Roddick in the semi-finals and was struggling with the windy conditions. With the higher than normal unforced errors coming from Federer, it gave Gonzalez a strong chance in the first set andd it was highly contested; so highly in fact that at one point it looked as though Gonzalez was going to snatch the set from Federer. The first set went down to the wire, requiring a tie breaker to decide and Federer turned up the heat and stormed home 7-6(2).

After a hard hitting first set, Gonzalez required medical intervention before the second set started and received quite a lot of massage into his shoulder. Once the second set got underway, the games were going with serve as expected. It seemed that at least some of the bite was taken out of the Gonzalez game during the second set; whether it was a by product of requiring the massage or just a tired body from the grand slam. Federer took an early point on the Gonzalez serve late in the set and pounced. A few short moments later and Federer had secured the break of serve and in a matter of minutes the set was in Roger Federer’s hands.

The third set of the match followed in a similar fashion to the second. Roger Federer continued to turn up the heat, showing why he is the undisputed world number one player. Although the third set score doesn’t reflect it, the was a one sided affair with Federer firmly controlling the game.

After winning his way through to the Australian Open final, Roger Federer has been setting new standards and breaking quite a few records:

  • After a loss toward the end of last year, he is already on a 50+ match winning streak
  • At the end of the month, he will break the record for the longest time ever held in #1 in the world with an incredible 160 weeks straight
  • At the end of 2006, he had held the #1 title for three end of years running
  • He is equal fifth on the all time grand slam winners list
  • The first man since Bjorn Borg in 1980 to win a grand slam without dropping a set
  • First man to win three grand slam titles at three different tournaments
  • First to make the final four in 11 consecutive grand slams

With statistics like that, it is no surprise that Roger Federer is the Australian Open winner for 2007; he has to be one of, if not the greatest person to play the game of tennis. Roger is now well on his way to hopefully picking up the elusive grand slam (all four grand slam titles in a calendar year). The one tournament he is yet to win is the French Open, however he made the semi-finals in 2005 and the final in 2006; maybe 2007 will be the year of the Fed Express.

WordPress 2.1 Plugin Compatibility

Since the recent release of WordPress 2.1, I thought I would proactively check all of my WordPress plugins for compatibility.

I was pleased to find out that through using the suggested plugin development practices that all of my plugins worked without changing anything. Whilst I was checking the source code for them over, I did squish a few small bugs at the same time; so there have been very minor upgrades to all of the WordPress plugins.

Happy blogging.